STEM Exchange
The inaugural STEM Technical Exchange brought together experts from STEM education and workforce development to share innovative practices for inspiring the next generation of STEM leaders.
Client
Department of Defense STEM
Roles
Communication and Design Strategy, Brand Strategy, Event Planning, Creative Direction, Visual Design
Date
2023
Visit the Site
About
The STEM Technical Exchange was held in Washington, DC from February 23-24, 2023 for STEM education and outreach coordinators, and leaders from DoD STEM's dynamic portfolio. This was an invitation-only conference that had the maximum number of attendees register and attend with 5 concurrent session strands and over 68 interactive sessions. The conference had 500 attendees from federal government agencies and non-profit organizations specializing in STEM.
I served as the Creative Director and primary designer working with the Program Director to plan all aspects of the event in 6 months. I oversaw an additional designer on my team who created the STEM Exchange microsite.
Role
- Strategized with the Project Director to create the overall communication plan
- Created the STEM Exchange brand
- Visited the event site to plan overall flow and signage placement, registration tables, and stage setup
- Provided creative direction for the STEM Exchange website and social media campaign assets
- Designed various items to support the conference: email marketing templates, keynote and transition presentations, stage graphics and cubes, large scale signage, digital signage, name badges, conference programs, and conference promotional items
- Assisted with coordination of onsite photographers and videographers
- Set up and provided logistical support during the conference
Results
514
Professionals in STEM fields from across the country attended this invite only event.
61
Concurrent sessions provided opportunites to engage with the convening's programmatic strands.
100%
of attendees indicated they would attend the DoD STEM Technical Exchange if it was held again.
92%
of attendees agreed or strongly agreed that the DoD STEM Technical Exchange led to a greater understanding of how the DoD is supporting STEM broadly.