STEM Exchange

Communication & Event Strategy //
Visual Design //
Brand //
Creative Direction

The inaugural STEM Technical Exchange brought together experts from STEM education and workforce development to share innovative practices for inspiring the next generation of STEM leaders.

Client

Department of Defense STEM

Roles

Communication and Design Strategy, Brand Strategy, Event Planning, Creative Direction, Visual Design

Date

2023

About

The STEM Technical Exchange was held in Washington, DC from February 23-24, 2023 for STEM education and outreach coordinators, and leaders from DoD STEM's dynamic portfolio. This was an invitation-only conference that had the maximum number of attendees register and attend with 5 concurrent session strands and over 68 interactive sessions. The conference had 500 attendees from federal government agencies and non-profit organizations specializing in STEM.

I served as the Creative Director and primary designer working with the Program Director to plan all aspects of the event in 6 months. I oversaw an additional designer on my team who created the STEM Exchange microsite.

STEM EXchange Brand


Microsite


SIGNAGE AND PROMOTIONAL ITEMS

Role

  • Strategized with the Project Director to create the overall communication plan
  • Created the STEM Exchange brand
  • Visited the event site to plan overall flow and signage placement, registration tables, and stage setup
  • Provided creative direction for the STEM Exchange website and social media campaign assets
  • Designed various items to support the conference: email marketing templates, keynote and transition presentations, stage graphics and cubes, large scale signage, digital signage, name badges, conference programs, and conference promotional items
  • Assisted with coordination of onsite photographers and videographers
  • Set up and provided logistical support during the conference

Results

Attendees

514

Professionals in STEM fields from across the country attended this invite only event.

Strategy

61

Concurrent sessions provided opportunites to engage with the convening's programmatic strands.

Initial launch

100%

of attendees indicated they would attend the DoD STEM Technical Exchange if it was held again.

Overall Results

92%

of attendees agreed or strongly agreed that the DoD STEM Technical Exchange led to a greater understanding of how the DoD is supporting STEM broadly.

Event


Program


TRANSITION SLIDES


SOCIAL MEDIA RESPONSE TO THE STEM EXCHANGE